The combination of a world-class facility, big data, unique creative concepts and the industry’s best technology are the driving forces behind the best performing products available on the market.
A Chevrolet dealership in Louisiana was looking to generate a lot of floor traffic. They wanted to make a big impact and a lot of traffic while still being able to easily filter through leads to prioritize the HOTTEST ones.
We developed a plan that combined personalization, a compelling contest with numerous response mechanisms, and layered lead scoring to make sure we could deliver exactly what the customer requested.
We analyzed the dealer’s market and his top selling zip codes and used a “names only” list, clever techniques to get the best quality data while keeping postage low and true one-to-one marketing and personalization.
We chose one of our hundreds of proven and compliant themes. Because we test all of our products we knew this theme was a winner. As with all of our creative themes, there is an intense focus on standing out in the mailbox.
Multi channel campaigns are proven to perform better than single-channel campaigns. We appended emails and mobile numbers to the mailing list and deployed a matching email and ringless voicemail both pre-event to bring awareness and post event to finish strong.
Never miss another call. We have over 400 live call agents, specifically trained in the automotive industry. It makes a huge difference when you have a friendly voice setting appointments at a 70% rate.
The industry’s leading lead tracking dashboard and analytics tracked the delivery of the mail and used advanced marketing automation to nurture the leads pre-sale and post-sale. Filter by credit score, in market score, ability to buy, and several other options.
Lead Generation & Lead Scoring
We gave customers multiple options so they could respond the way they wanted.
LOG ON TO A PERSONALIZED WEB PAGE
CALL IN AND GET ONE OF OUR LIVE AGENTS
OR JUST SEND A TEXT TO RESPOND
Each response is appended with an In Market Score, Credit Score, email address and mobile number when available.
Prioritize your lead follow up on only the HOTTEST prospects.
This 4-day event allowed this Louisiana Chevrolet dealer to double his monthly units sold.
85k Pieces of Mail
36 Web Leads
74 Trade Leads
70 in Market Leads
44 Credit Leads
41 Units Sold