Subprime Mail

We have the best performing subprime program in the industry for 3 reasons: List, Mail Creative, and Execution. We welcome you to compare any subprime campaign to ours and we’re confident we will drive more leads and deliver more cars sold.

Challenge

ABC Motors is a dealership in a lower economy market, but has a great subprime department. They wanted to increase sales targeting customers based on a credit profile they were confident they could get qualified for loans.

Solution

We would analyze the dealer’s customer profiles and market to predict the best subprime target profile that would give the dealer the best opportunity for success. We wanted to initiate a dialogue with those targets, using a personal and professional marketing strategy that would get their attention and motivate them to respond.

Data

We analyzed the dealer’s market and database to discover the best subprime profile customer, based on credit score range and in-the-market ranking.

Mail

We chose one of our hundreds of proven and compliant themes. Because we test all of our products, we knew this theme was a winner. As with all of our creative themes, there is intense focus on standing out in the mailbox.

Digital Enhancement

Multi-channel campaigns are proven to perform better than single channel campaigns. We appended emails and mobile numbers to the mailing list, and deployed a matching email and ringless voicemail both pre-event to bring awareness and post-event to finish strong.

Analytics

The industry’s prime lead tracking dashboard and analytics tracked the delivery of the mail, and used advanced marketing automation to nurture the leads pre-sale and post-sale. Filter by credit score, in-market score, ability to buy, and several other options.

Call Center

Never miss another call. We have over 400 live call agents, specifically trained in the automotive industry. It makes a huge difference when you have a friendly voice setting appointments at a 70% rate.

Lead Generation and Lead Scoring

We gave customers multiple options so they could respond the way they wanted. Log in to a personalized web page, call in and get one of our live agents, or just send a TEXT to respond. Each response is appended with an In-Market Score, Credit Score, email address, and mobile number when available. Prioritize your lead follow up on only the HOTTEST prospects.

LOG ON TO A PERSONALIZED WEB PAGE
CALL IN AND GET ONE OF OUR LIVE AGENTS
OR JUST SEND A TEXT TO RESPOND

Each response is appended with an In Market Score, Credit Score, email address and mobile number when available.

Prioritize your lead follow up on only the HOTTEST prospects.

Bottom Line

This event allowed this dealer to double his monthly units sold.

15,700 Targets

2% Response

314 Leads

138 Appointments

27 Units Sold

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Get Started Today

Contact us today to talk to one of our marketing experts about our services and solutions!